When we started, there wasn’t much online content. Of course, there was Wikipedia and some open source at that time, but the reality was that most of those were for higher-school kids. So, we started focusing on K12 math and science. We started by making the content available online and wanted it to be open for everyone to use. So, we said, “Let’s create that high-quality content we call the FlexBooks.” The FlexBooks are nothing but content, which has a lot of abilities that can be customized for every child. We kept adding online digital abilities to that Flex, which meant we could do multi-modality videos. We could do interactives; we could do adaptive practice.
Those are what was really needed to move from just a PDF to a much more meaningful offering. The whole idea was not just to create an online Wikipedia for K-12, but also to create a place where kids will want to learn and where they will be able to get feedback on how they’re doing. That led to what we now call our AI tutor, Flexi.
Flexi can tell each student how they’re doing and what they need to do. We could now make predictions for teachers, help them, and be a teacher’s assistant. A student’s tutor and teacher’s assistant – those two offerings are not just free, but they were also very high quality. The education system in the US and most places have requirements and standards, and we had to make that content fit those standards or requirements. So, we had to make sure that each piece of content could be used in different ways in different states, countries, and languages. The digital presence and its adaptability and customizability were really what attracted teachers. We had over 300,000 FlexBooks created by states, by schools, by teachers, and they used our core content on their own so that they could start building on top of that.
At the heart of our system was the adapted practice. We did not want to burden the kids who were already behind and already feeling like they were failures. We didn’t want them to be not wanting to try. We were trying to encourage you so that anytime you had any issues, we could help you through that and give you the right content at your level. So, if you are behind, we could make it simpler. If you were advanced, we could give you much more challenging content, and all of it was in context. Why do we need to learn these concepts? That brings us to real-world examples. Why do we worry about velocity or acceleration? What does that mean to get a rocket to go up in the sky? You would need to have it go up with a certain velocity and then be able to kind of the gravity barrier so you can go out into the moon or wherever you want to go.