It’s a combination of focus, capability, reputation, and footprint. We’re focused on fintech, and within that, on areas where we have experience: lending, embedded finance, payments, value-added services in payments and cards, accounting and finance platforms, and neobanking. So, we work with a number of clients helping them build these kinds of finance management platforms in a SaaS B2B environment.
We also have a geographical focus — we work with companies in the Eastern Time Zone in the United States, with our US base in Atlanta, and with clients in Ireland and the United Kingdom, and to some extent in Western Europe.
We have developed a very strong reputation on the back of work done with very reputable clients: Fexco, the world leader in dynamic currency conversion; Momnt, a very scaled-up embedded finance point-of-need lending company fintech in Atlanta; AccountsIQ, which has a widely adopted accounting and finance platform used in the United Kingdom and Ireland; and Umba, the neobank for Africa.
We have technical expertise in these areas, our ISO certification, and a deep understanding of fintech practices — payments, lending, accounting and finance, regulations, and the technological implications of designing, developing, and delivering mission-critical, scalable platforms in a regulated environment. All of this is underpinned by our talented engineers and designers. Our reputation in Croatia and Romania, and across wider Central and Eastern Europe, helps our brand attract and retain talent in those markets. Having a good working environment, attracting top talent, and engaging in interesting, leading-edge fintech projects all seem to go together quite well.