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The strategy offsite produced a page of words like “customer-centric” and “operational excellence”, and on Monday nobody knows what to do differently. That gap is the difference between abstract and concrete thinking. Concrete thinking deals with what you can see, touch and check in the here and now: this customer, this invoice, this Tuesday. Abstract thinking deals with patterns, principles and the long view. Good leaders need both, and most of the trouble comes from using one when the moment calls for the other.
This piece covers what concrete thinking is, what the research says about why we switch between the two, where each one helps and hurts, and how to move between them on purpose.
What Concrete Thinking Is
A useful plain definition comes from Healthline’s explainer: concrete thinking is reasoning based on what you can see, hear, feel and experience in the here and now. It is sometimes called literal thinking, because it focuses on physical objects, immediate experience and exact interpretations. Abstract thinking, by contrast, is the capacity to consider concepts, make generalisations and think philosophically.
Concrete thinking comes first in development. Children observe before they generalise. In adults it can be a strength or a limitation depending on the task. The same explainer notes that some research suggests training in concrete thinking can help people stop ruminating, because breaking an upsetting event into specific details makes it easier to process. It also notes the costs of relying on it too heavily: difficulty with figurative language, with reading social cues, and with creative problem-solving.
In a working life, the useful question is not which type of thinker you are. It is which mode the problem in front of you needs.

Why Distance Changes How You Think
The most useful research on this comes from Yaacov Trope and Nira Liberman. In their 2010 paper in Psychological Review, “Construal-Level Theory of Psychological Distance”, they argue that the further something is from direct experience, in time, in space, in social distance or in likelihood, the more abstractly we tend to think about it.
Their example is simple. People asked about studying in the distant future described it in high-level terms, such as doing well in school. Asked about the near future, they described the concrete action, such as reading a textbook. The same activity, seen from two distances, becomes two different thoughts.
This explains a lot of workplace friction. A plan for next year is discussed in abstractions, because it is far away. A plan for next week is discussed in tasks. When the year arrives and becomes next week, the abstractions turn out to have no tasks behind them. That is the offsite problem in the opening paragraph.
Where Concrete Thinking Helps
Execution. Anything that has to happen this week benefits from concrete thinking. Who does what, by when, and how will we know it is done. Our decision making matrix is a concrete tool for an abstract choice: it forces you to name criteria and score them.
Checking claims. Abstract arguments can be persuasive and wrong. Asking for one specific example is the fastest test. Our critical thinking exercises include several versions of this.
Money and structure. Financial decisions improve when the abstraction becomes a number. “We should be tax efficient” means little. Our guide to llc vs s corp shows how the same question becomes concrete with one worked example, and our guides to 403b vs 401k and Roth IRA vs brokerage account do the same for savings.
Calming down. When a worry spirals, naming the specific next step brings it back to size. Our piece on caffeine and anxiety uses exactly this approach: count the cups, note the symptoms, run a two-week test.
Where Abstract Thinking Helps
Strategy. Seeing a pattern across ten customer complaints is abstract thinking. So is recognising that a competitor’s move is part of a larger shift. A leader stuck in concrete detail can execute brilliantly in the wrong direction.
Holding tension. Keeping two opposing positions in mind and looking for a synthesis is an abstract skill. Our piece on dialectical thinking covers how to do it without stalling.
Learning from other fields. Taking a lesson from a book about a different industry or era requires abstraction, because you have to see the principle under the story. Our pieces on Bill Gates’ reading list and psychology books are full of examples.
Career direction. Deciding what kind of work you want in five years is abstract. Turning it into short term career goals is the concrete step that makes it real.

How to Switch Between the Two on Purpose
Construal level theory suggests a practical lever: change the distance, and the thinking changes with it. Two questions do most of the work.
To move from abstract to concrete, ask “how?” How would we do that? What would happen first? Who would notice? Each “how” brings the idea closer to an action. Three rounds of “how” usually turn a slogan into a task.
To move from concrete to abstract, ask “why?” Why does this task matter? What is it for? Each “why” steps back toward the purpose. If a team is busy but drifting, three rounds of “why” usually show whether the work still serves the goal.
Use time deliberately as well. Planning sessions for the year benefit from a closing half hour on next week’s first steps. Weekly reviews benefit from five minutes on what the week says about the bigger direction. Our guide on how to start a consulting business shows the pattern: a broad decision to go independent, made workable by a very concrete list of first clients.
Concrete Thinking in Meetings
Meetings are where the two modes collide most often. A discussion drifts into abstraction because abstraction is comfortable: nobody has to commit to anything when the talk is about “alignment” or “focus”. The meeting ends with agreement and no change.
A few habits pull a meeting back to the concrete without killing the bigger conversation. End every agenda item with three answers written down: what will be done, by whom, and by when. When someone makes a general claim, ask for the most recent example. When a plan is proposed, ask what the first visible sign of progress would be and when you would expect to see it.
The opposite failure is a meeting that never leaves the detail. Forty minutes on the wording of a slide, or on one difficult customer, can crowd out the question of whether the whole project is pointed the right way. A useful rule is to spend the first five minutes of a regular meeting on the larger picture before the task list, so the details are judged against something.
Common Traps
Three traps catch experienced people.
The first is mistaking vocabulary for thinking. A plan full of abstract nouns can sound strategic and contain no decisions. Test it by asking what someone would do differently tomorrow if the plan were adopted. If the answer is nothing, it is not yet a plan.
The second is false precision. Concrete numbers feel solid, but a forecast with three decimal places is still a guess. Concrete thinking should name what is known and what is assumed, not dress assumptions up as facts.
A related trap is assuming that people who think concretely are less capable. Many of the best operators are relentlessly concrete, and their value is exactly that: they notice the detail that will break the plan before it does. Treat that habit as a resource in planning sessions, and give it a formal place, such as asking the most detail-minded person in the room to name the first thing that would go wrong.
The third is staying in one mode because it suits your role. Operators often under-invest in the abstract, and strategists often under-invest in the concrete. The fix is not to change who you are but to build a habit, or a colleague, that covers the other mode.
A Note on Communication
The mode you use also changes how people hear you. Senior audiences often want the abstract version first, the conclusion and why it matters, and the concrete detail on request. Teams doing the work want the concrete version first, what changes for them on Monday, and the reasoning after.
Writing publicly works the same way. Our guide on what to post on LinkedIn recommends one concrete decision and the reasoning behind it, which is more memorable than a general view on leadership. Even presentation counts: our guide to the smart casual dress code men are asked to follow turns a vague instruction into specific choices.
Your own state affects which mode you can manage. Tired and under pressure, most people narrow into concrete, short-term thinking. Our pieces on how to get more deep sleep and Andrew Huberman’s morning routine cover the basics of protecting the capacity to step back.
Related from our newsroom: what 39 CEOs actually do before work, a sourced look at their wake times and first hours.
Concrete thinking is not a lesser form of intelligence. It is the mode that gets things done and checks whether they were. Pair it with enough abstraction to know why, and switch between them by asking “how” and “why” until the plan has both.

Written by
Editor of The Executive Insight. Writes about leadership, decision-making and the parts of building a business that nobody puts in the plan.
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