Oh, five years — wow, everything’s changing so fast. That’s a great question.
I see us working in exciting ways with organizations and coaches. Here’s the thing: coaches operate in a variety of ways. Most of us have our own private practices, working with clients — individuals, teams, organizations, couples, whatever it might be — while also picking up jobs on platforms, one here, another there. There are so many moving pieces.
Alongside that, I see us empowering coaches to build very robust private practices on our platform — giving them the tools to supercharge and scale that practice, so they feel less chaotic about how they’re spending their time and can lean on our support. They can serve organizations in a far more organized way, while also having an organized home base of their own, even as they continue working across other platforms. We want to give them a better way to run their own practice.
We can cover the basics so they don’t have to worry — because let’s face facts: almost every business that’s going to be successful in five years has to think of itself as a software business. It has to be enabled by technology, and most coaches don’t feel themselves to be tech people. That’s not what they want to be doing — they want to be coaching. So we provide the tech and the platform so they can be part of this future, where it’s woven into everything.
One of the main things is making sure they don’t fear it — because if they’re afraid, they won’t be open to learning the tech. Without that fear, they’ll be open to everything new, and things will go much better.
And we’re very lucky — our co-founder is my husband, Dean Pritchard. He’s an actual physicist and mathematician, a former rocket scientist, and he’s our AI security CTO, so he’s got that covered, which is such a blessing. That’s how we’re able to keep our clients’ data secure.
Over the next five years, we’re also going to be building a very robust data set, because I’m a researcher at heart — that’s my background, as a research professor in psychology. I really love the idea of being able to use anonymized data to learn about humans and what works for them, and to share that in meaningful ways so we can all grow and learn more about what works for everyone.