The Key to the Terlato Wine Group’s Enduring Success

Sustaining Excellence Across the Decades with the Terlato Wine Group

With an 85-year history spanning four generations, the Terlato Wine Group stands as a testament to longevity in an often challenging industry. As a family-owned business that has remained an enduring feature of the wine and beverage landscape for so long, what’s been the secret to its lasting success?

“We only partner with other family-owned businesses,” explains Bill Terlato, President and CEO of the Group. “Family businesses make decisions measured in decades, not in financial quarters… which is how public companies think. When you focus on the long-term, you make far better decisions.”

Better decisions indeed. From humble beginnings with a single wine shop in Chicago, the Terlato family gradually transitioned into distribution, importing Italian wines in the sixties, and later expanding their portfolio to include wines from around the globe. Recognizing the importance of proximity to the source, the company strategically sold its retail and distribution businesses to focus on owning brands and developing vineyards.

A key aspect of their enduring success is the meticulous attention given to their vineyards, boasting over a thousand acres worldwide. Owning the majority of their vineyards ensures optimal grape quality, allowing the wines to almost make themselves with minimal intervention for brands such as Chimney Rock, Rutherford Hill, and Sanford. This dedication to quality extends beyond wines, as evidenced by their entrance into spirits and non-alcoholic beverages, offering a curated portfolio to cater to diverse preferences.

Sustainability is a core value for Terlato. “Our vineyards are the most valuable assets we have,” says Bill Terlato. “So you want to care for them the best you possibly can, to keep them healthy and sustainable for the future.” With the family using sheep as natural lawnmowers in their vineyards, it’s clear the family are looking for environmentally conscious solutions wherever they can.

In an industry often swayed by trends, Terlato remains focused on timeless quality. As they continue to expand, the Terlato Wine Group is standing strong thanks to its enduring partnerships, commitment to sustainability, and an evolving portfolio catering to an ever broader range of customers.

Learn more about Terlato Wine Group at terlato.com.