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Qscore and other audience intelligence platforms allow advertisers to focus on specific customer segments, thus dramatically increasing conversion rates
Like a magical dashboard, the Vatic AI platform lets its clients encode keywords that indicate the customers they want to go after. Instantaneously, an algorithm that uses more than 20 US-patented applications goes to work to come up with the best candidates. As these target audiences are prequalified for their intent and ability to pay as well as pass the criteria for urgency, recency, and relevancy, Vatic AI clients cut ad waste and significantly raise conversion rates.
“You basically become ultra-focused instead of advertising to a multitude of customers at the same time,” says Vatic AI president and CEO Dilip Krishnan, whose extensive experience in the financial services industry includes being the global lead for the digital transformation practice at Mastercard. “If you can get your audience in such an intelligent manner every day, you can understand the potential size of the customer base that you can go after. This gives you better economics in terms of the business.”
Dilip Krishnan, President and CEO, Vatic AI
Headquartered in one of the world’s leading fintech hubs, Vatic AI offers from Singapore to the rest of the world a suite of advertising search platforms that significantly improve audience targeting accuracy. The company’s product and service portfolio includes Qscore, which prequalifies target customers, and After Search, which lets clients connect with actively searching buyers within the hour. Vatic AI’s Kompete lets users get in front of competitors’ internet traffic, while InMarket channels potential customers to Meta, Google and other sites.
“We’re looking to make our offerings the audience intelligence platform of choice for banks, fintechs, credit bureaus, telcos and all other sectors across all geographies,” says Krishnan, whose bigger ambition is to create a zero credit-gap world where everyone can have easy access to credit. “We welcome everyone who wants to come on board to fulfill this narrative.”
Learn more about Vatic AI at vaticai.com.
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