What does the brand LOTTE Rakhat represent?
Rakhat is a symbol of tradition and quality. Our brand has a proud history dating back to 1942, and today we are part of the global company LOTTE WELLFOOD under the umbrella of the international LOTTE Corporation.
How has the Almaty Confectionery Factory Rakhat evolved over time?
Over the decades, the Almaty Confectionery Factory Rakhat has evolved into a modern industrial and logistics cluster, now operating two production sites with a total capacity exceeding 100,000 tons of confectionery products per year.
What products are included in Rakhat’s portfolio?
Our portfolio includes more than 400 products across 14 categories — from chocolate, candies and wafers to biscuits, bars and much more.
What does Rakhat believe in when it comes to quality and consumer trust?
We believe that quality and trust know no borders. Rigorous supplier selection and uncompromising standards in raw material quality ensure that Rakhat products are instantly recognizable, with a unique and memorable chocolate taste.
Where are Rakhat products sold internationally?
Today, our products resonate with consumers worldwide — from Kazakhstan and Central Asia to Russia, Germany, China, Mongolia, Afghanistan and the United States. Currently, exports account for more than 20 percent of our total sales.
How does Rakhat ensure success in international markets?
We understand that success abroad requires not only economic consideration but also deep cultural insight. This is why a significant range of our products is Halal-certified, opening vast opportunities in the Middle East and other Muslim markets. Alongside this, we are investing in fast-growing segments such as sugar-free products, beverages and snacks to maintain a diversified product portfolio and manage seasonality.
What collaboration opportunities does Rakhat offer to international partners?
For our international partners, we offer flexible collaboration formats: from contract manufacturing under private labels to recipe adaptations tailored to local tastes. We can integrate specific ingredients and ensure compliance with local certification standards — everything needed to bring our products closer to local consumers.
How does Rakhat support its international expansion?
We actively leverage state support programs, as well as insurance, guarantee and financial instruments — enabling us to enter new markets with confidence and create a secure environment for our partners.
What is Rakhat’s approach to building new partnerships?
We are open to new markets and partners, and for this, we are ready to offer not only high-quality and safe products but also excellent service and support at every stage of our cooperation.
