Arnoldas Zvinys, Chief Operating Officer, Estoty

Estoty’s success comes from three core factors — speed, data and quality.

First is speed. We test ideas fast, launch fast and shut down what does not work. Mobile gaming rewards momentum. The faster you learn, the faster you grow.

Second, we are extremely data-driven. Every feature is measured. Retention, session length, CPI (cost-per-install), and LTV (lifetime value) guide decisions. Player behavior decides what scales.

Third is quality and systems. Even in the hypercasual era, our games stand out for polish and feel. Today, we combine that quality focus with a repeatable production engine supported by strong user acquisition, creative testing and disciplined live operations.

Small, highly capable teams with full ownership complete the model. No bureaucracy. Only execution and results.

Estoty builds and scales games for a global audience across mobile and VR.

We started in mobile and have reached around 2 billion downloads across our portfolio, placing us among the top-performing studios globally by this metric. Today, we both develop and self-publish our titles, controlling the full lifecycle from concept to global scale.

Our focus is mobile-first games across hypercasual and hybrid-casual, as well as simulation, puzzle and action categories. We are known for highly polished, high-quality titles that perform globally and sustain long lifecycles through strong live operations.

We also have successful VR titles that reached top global rankings, proving our ability to adapt and scale across platforms.

Mobile gaming is extremely competitive and fully global. Creating a game is easy. Scaling it to meaningful revenue is not.

Our advantage is execution and consistency. We operate as a production system rather than a hit-driven studio. Fast testing, deep analytics, strong user acquisition, and disciplined live operations allow us to scale repeatedly.

Quality is another key differentiator. Our games are polished and market-ready from early stages, which has always set us apart.

We also publish selected external games and have proven experience scaling titles in complex markets such as China. We already generate meaningful revenue there and are open to working with studios seeking a reliable publishing partner, especially in China.

We operate globally, with a strong presence in the US and Europe and growing traction in Asia, including China.

The main opportunity is scaling high-quality games across multiple regions and platforms. Demand for polished, well-optimized games remains strong worldwide.

The challenge is rising acquisition costs and constant platform changes. Studios that move fast, maintain quality and understand global publishing will continue to grow.

For players, we focus on quality and engagement. Our games are easy to start, satisfying to play and continuously improved through live operations and data-driven updates.

For partners, we selectively publish games that match our quality standards. We provide global publishing strength and particular expertise in launching and scaling games in China, where adaptation and market knowledge are critical to generating revenue.