Let’s go back to the left and right brain, or the heart and the mind. With that comes the ability to measure. First of all, in our community, we’re recognized as a pioneer. Our peers, and I say this cautiously but truthfully, see us as leaders. We’ve been doing this since early on. The whole industry got started because of a comprehensive epidemiological study we conducted with the WHO and the Dutch government back in the early 1980s. We’ve always had a long-term view of the world and a strong belief that local communities are able to solve their own problems. We help unlock that excellence, share knowledge, and learn from it ourselves.
What sets us apart is that we’re delivering extraordinary services that help millions of people a year. These are the kinds of what I call “forever gifts”—transformational services that allow a child to see the blackboard or a grandmother to see the face of her daughter again. We deliver scientifically-based, quality and safe services.
And more recently, we’ve been able to show that there’s also an economic benefit. For every $1 invested in eye care, a community receives $36 in social benefits back. That’s a tremendous return, right? It sounds strange to talk about it in these terms, because this is a health intervention. But there’s the human dignity aspect, which is very important, and there’s also the healthcare aspect. We know that for early eye care, especially for children, a child who receives a pair of glasses will earn 78 percent more over their lifetime than a peer who did not get glasses or have their vision addressed.
These are anchor statistical and financial pieces of information that further sharpen our resolve to end avoidable blindness within our lifetime. It’s not only a health issue we can solve, but a health issue that money can solve. And we can prove that it’s beneficial to the individual, and also really beneficial to the communities they live in, financially.