"We've successfully positioned ourselves in a highly competitive market and have become an undisputed leader in our sector."

Can you tell us a bit about Gigared and its origins?

I’m proud to say that Gigared was the first MSO (multiple system operator) to offer Triple Play services—Internet, TV and IP telephony—in Argentina. We were founded in 2000 and have grown to become the absolute leader on the Argentine littoral. From the beginning, we’ve invested in our own underground fiber optic network, which allows us to provide cutting-edge technology and the highest quality standards.

How does Gigared position itself in the telecommunications market today?

We operate in continuous competition with large and well-known service providers. Despite that, we’ve managed to thrive. For over a decade under my leadership as CEO, Gigared has experienced its greatest period of growth. We’ve delivered fast and stable Internet speeds, added OTT (over-the-top) services and continuously developed innovative solutions to meet our customers’ evolving needs.

What are your goals for the near future?

From 2025 to 2027, we’ve planned a robust investment strategy focused on the client. This includes a significant expansion of our networks and the opening of new locations. We’re committed to reinforcing our presence and improving access for more users across Argentina.

What sets Gigared’s team apart?

One of our key strengths is our people. From our founding team in 2000 to our current members, Gigared has always been composed of renowned professionals who strive to be disruptive and creative in every area. This mindset fuels our ongoing success and innovation.

Can you explain the significance of your infrastructure?

Our extensive underground fiber optic network interconnects all of our business units across the country. This makes us the only operator in Argentina with such an integrated infrastructure. As a result, we’re able to offer highly available and reliable service models, setting us apart from competitors.

What role does your Data Center play in your services?

Our Data Center is a critical component of our offering. It enables us to deliver a full suite of corporate services, including server and network management, data storage and management, security, resource monitoring, cloud management, and technical support. This infrastructure helps our clients reduce costs, stay focused on their core business and improve operational efficiency.

How do you view Gigared’s position in the industry today?

There’s no doubt in my mind that Gigared understood where the industry was heading. We’ve successfully positioned ourselves in a highly competitive market and have become an undisputed leader in our sector.

Latest From The Executive Insight

  • Education

    A former nurse manager applies for an operations role. Her résumé says “excellent communication skills” and “strong leadership”. So do most of the other applications on the recruiter’s screen. The skills are real, and as written they are invisible. Good transferable skills examples always come […]

    9 min read
  • Wealth

    The spreadsheet says 52 is possible. You have run it three times, changed the return assumption twice, and it still works. Then come the questions the spreadsheet cannot answer: how to get money out of a 401k seven years early, who pays for health insurance […]

    8 min read
  • Mindset

    Forty minutes into the meeting, the team is still arguing about which of two suppliers to choose. Both options have been costed twice. Every new argument digs further into the same two answers. Lateral thinking is the habit of stopping at that moment and asking […]

    9 min read
  • Wellness

    Thursday, 3 p.m. You read the same email for the third time and still could not say what it asks for. You slept six hours last night, and the night before, and you feel fine, mostly. So is 6 hours of sleep enough? For most […]

    9 min read
  • Business

    The Monday meeting goes quiet when one person speaks, and everyone else looks at the table. Nothing in the comment is quite bad enough to discipline. It is the fourth one this month, and the team is waiting to see whether you noticed. Knowing how […]

    9 min read
  • Lifestyle

    You land at 7 a.m., the meeting is at 9, and the shirt you packed comes out of the case with a crease across the chest that no amount of smoothing will remove. Learning how to fold a business shirt for travel takes ten minutes […]

    8 min read
  • Education

    It is late, the house is quiet, and three tabs are open. One is a $49-a-month certificate from a company everyone has heard of. One is a bootcamp that promises a new job in sixteen weeks. One is a university program whose price makes you […]

    8 min read
  • Wealth

    The offer email arrives. The number is fine, maybe slightly less than you hoped, and the recruiter is waiting for an answer. Most people say yes. Knowing how to negotiate salary at this exact point is worth more than at any other moment in the […]

    8 min read
  • Mindset

    The busiest office workers are interrupted every two minutes during core hours. That figure comes from Microsoft’s own data on how people use its software, and anyone who runs a team will recognise it. Most productivity hacks are written for a calendar you control. The […]

    8 min read
  • Wellness

    The alarm goes off at six. You hit snooze twice, get up at half past, and spend the first hour of the day feeling like someone else is driving. Most advice on how to become a morning person starts with the alarm: set it earlier […]

    9 min read