“We stay true to our mission: enabling economic empowerment for small business owners and entrepreneurs across Egypt.”
"Talent is evenly distributed, but opportunity isn’t"

A project lands that your team cannot carry. The product launch is in four months, the two engineers you need do not exist on your payroll, and a permanent hire will take most of that time just to find. Staff augmentation is the usual answer: […]

Most people meet Alex Hormozi through a video clip: a muscular man in a T-shirt explaining, with some impatience, why your business is not making money. The books are better than the clips. Alex Hormozi books are short, blunt manuals on three problems every business […]

Most of the decisions that shape a company are made on an ordinary afternoon, between two other meetings, by someone who is slightly tired. Decision making in business mostly happens in small moments: a yes sent from a phone, a hire approved because the role […]

It is a Sunday evening and you are dreading the morning again. Not the workload, which you can handle, but the sameness of it. You have been good at this job for fifteen years and you can picture the next fifteen with no surprises in […]

The email from HR arrives on a Friday afternoon. Your last day is in three weeks, and in the attachment there is a line about what happens to your 401k. Within a day, somebody in your network has suggested an advisor who can “help with […]

The biggest client calls at nine on a Monday to say they are leaving. By ten, two things need to happen. Someone has to work out what the lost revenue does to payroll, which projects pause and who tells the team what. And someone has […]

You open a document to write one paragraph. Four minutes later you are reading an email you did not need to read, with two new tabs open and the paragraph unwritten. If that sounds like most of your working day, you are in good company, […]

Revenue is the number owners talk about. Margin is the number that decides whether the business survives a bad quarter. So what is a good profit margin for a small business? As a working rule, a net margin under 5% is thin, around 10% is […]

Somewhere in the second year of a business, the owner buys a book because something is breaking. Cash is tight, a hire went wrong, or every decision still runs through one inbox. The right book at that moment is worth more than a consultant. The […]

Most people who want more money never ask for it. They wait for the annual review, accept the standard increase and tell themselves that good work gets noticed. Sometimes it does. Usually it gets noticed at the standard rate. Learning how to ask for a […]
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