I-RUN Races Ahead as Peru’s Homegrown Sportswear Powerhouse

Led by young CEO Andry Mamani, the company blends innovation, identity and accessibility to become a national symbol of pride.

What began as a passion for sportswear and a deep love for Peruvian identity has evolved into a nationwide movement. From a single storefront to 18 locations across Peru, I-RUN is reshaping what it means to wear one’s local culture in quality and style.

“We’re not just a brand; we’re a national movement that inspires pride and performance,” says Andry Mamani, CEO of one of Peru’s leading sportswear brands. “We’re proudly Peruvian, and our products reflect our identity and aspirations.”

Founded with a vision of delivering high-performance, stylish and affordable gear tailored to Peruvian consumers, I-RUN has risen through a unique combination of cultural connection and commercial agility. Its expanding retail store chain, booming e-commerce presence and dominant wholesale network have propelled it to become a leading name in Peru’s sportswear industry.

Its offerings span running shoes, urban athletic wear, youth kits and lifestyle collections—all infused with a Peruvian touch. The company’s commitment to the community is central to its identity, partnering with local influencers, sponsoring sporting events and fostering customer engagement through storytelling and grassroots campaigns.

“We lead because we listen,” explains Mamani, who has completed several programs through Harvard Business School Online. “Our commitment to inclusivity—celebrating the diversity of Peruvian athletes and communities—has allowed us to connect with our customers on an emotional level, building a strong and loyal brand community.”

This customer-centric approach has been supported by a vertically integrated business model that allows I-RUN to adopt responsive product development cycles. “We’ve combined constant design innovation, strategic marketing and operational efficiency to rapidly scale our footprint,” says Mamani, who believes clarity of vision, self-awareness and speed of execution matter more than the age or experience of a leader.

Beyond serving consumers, I-RUN empowers over 7,000 business partners across the country, fueling local economic growth. Strategic collaborations and long-term trust with suppliers, particularly in China, also enable the brand to scale smartly.

As global giants continue to dominate markets, I-RUN is carving a new path—one where a local brand, built on pride, can run with the world’s best. “In a landscape dominated by foreign brands, we have proven that authenticity, speed and purpose can win,” reflects Mamani, whose family has deep roots in Peru.

Learn more about I-RUN at irun.pe.